Linh Duong

Activity Discovery App for Parents

Kidzy is a mobile app concept that helps parents quickly discover child-friendly activities, events, and learning experiences near them. The goal was to reduce the effort of planning meaningful activities for children and make the discovery process easier, faster, and more enjoyable.

(click here to go to the app prototype)

Problem statement: Parents often want to find meaningful activities for their children, but the information is scattered across different websites, social media posts, local groups, and event platforms. This makes it time-consuming to compare options, check age suitability, location, price, and availability.

Challenge:

How might we help parents discover suitable children’s activities faster, while making the information clear, trustworthy, and easy to compare?

Project overview

My role: UX/UI Designer
Project type: Concept project
Tools: Figma, FigJam, Google Forms/ Survey, ChatGPT, Prototyping
Duration: 6 weeks
Focus: Research, information architecture, mobile UI, prototyping

DISCOVER

Research summary

To understand parents’ needs, I conducted a small survey and analyzed how parents currently search for children’s activities.

Key insights derived from the qualitative & quantitative research:

1. Parents need fast filtering by age, location, date, price, and activity type.
2. Trust matters: parents want to see clear details, photos, reviews, and practical information before choosing.
3. The current search process feels fragmented because information is spread across multiple channels.
4. Parents prefer a simple mobile experience because they often search while multitasking.

Competive analysis

Kidzy doesn’t have direct competition, but apps like Eventbrite and AllEvents offer similar functionalities, allowing users to discover free or paid events, book tickets, and manage their bookings.

User persona

Emma Nguyen – A busy parent with young children who wants to find weekend activities quickly without spending too much time browsing multiple platforms.

Main needs

• Feel confident that the activity is safe and child-friendly

• Find suitable activities by age and location

• Compare options quickly

• Save interesting activities

• Understand price, schedule, distance, and requirements

IDEATE

UX Strategy

User flow

Wireframes

I started with wireframes to define the main structure: home screen, activity listing, filter system, activity detail page, and saved activities.

DESIGN

Lo-fi prototype

Focus:
Making filters easier to access
Reducing information overload on activity cards
Making the CTA more visible
Improving hierarchy on the detail page

Hi-fi prototype

The hi-fi prototype for Kidzy featured 46 screens, designed with a cheerful yellow and light blue color scheme to evoke the essence of childhood summer.

Illustrations are from Icons8

The onboarding process included three app introduction screens, followed by a straightforward registration process.

HOMEPAGE & SEARCH PAGE & ACTIVITY LISTING

Introduces recommended activities and categories for quick discovery. Allows parents to scan and compare activities quickly.

ACTIVITY DETAIL PAGE & BOOKING

Shows key information such as age range, schedule, price, location, photos, and reviews. Parents then can book the activity and add to their calendar directly.

TICKET, WEATHER, CALENDAR & PROFILE

The ticket page allows parents to view their booked tickets, access past tickets, and submit reviews.

With the integrated weather and calendar features, parents can check real-time weather updates and manage all their saved activities in one place.

The profile page enables parents to update their personal information and preferences while also providing access to Kidzy’s details and resources.

On the profile page, parents can log out. In the preferences section, they have the option to delete their account.

TESTING AND IMPLEMENTING FEEDBACK

In the hi-fi prototype test, 3 users were asked to:

• Log in
• Change location & apply filters
• Book a ticket
• Check calendar & weather
• Leave a review

I observed them as they navigated the app, making adjustments to improve the flow based on their feedback. Users found the app easy to navigate, and all were able to complete the tasks successfully.

This project helped me understand how important information hierarchy is in UX design. For parents, the app does not only need to look friendly; it also needs to reduce decision effort. I learned to connect research insights with concrete design decisions and to simplify the interface around the user’s most important needs.